About Hail Pro
Hail Pro Co is a trusted auto body shop specializing in hail damage repairs across Colorado. Despite their expertise, they struggled with low online visibility and inconsistent lead flow.
Challenges Faced
Minimal online presence despite local expertise
Poor website user experience and outdated design
Lack of targeted traffic from Google and social media
No structured PPC campaigns to drive immediate leads
Competitors dominating local search and paid ads
Services Used:
Our Strategy & Implementation
To kickstart Hail Pro Co’s growth, we began with a complete website redesign, creating a modern, fast-loading, and mobile-optimized website focused on driving conversions and showcasing their hail repair expertise clearly. Alongside this, we implemented a strong SEO strategy, optimizing all on-page elements with targeted keywords relevant to their services and locations. We enhanced their Google My Business profile and built local citations to boost their visibility in local searches and map packs.
For immediate lead generation, we launched high-converting Google Ads campaigns targeting specific “hail damage repair + location” keywords, while implementing negative keyword filtration to reduce wasted spend and maximize ROI. Additionally, we developed a robust social media marketing plan, creating a mix of educational, authority-building, and promotional content across Facebook and Instagram to build trust, engage their audience, and strengthen their brand presence consistently.
Website Traffic increased within 3 months
Cost-Per-Lead (CPA) reduced
Results
The Impact We Created
Our integrated digital strategy delivered outstanding results for Hail Pro Co within just a few months. Their website traffic surged by 312% in the first 90 days, significantly increasing their online visibility. Monthly qualified leads more than doubled, growing from 35 to over 80 repair inquiries, ensuring a consistent flow of business.
Through targeted Google Ads campaigns, we achieved an impressive 7.8% click-through rate, well above the industry average, while reducing their cost-per-lead by 45%, bringing it down from $82 to just $45. Our SEO efforts pushed 15+ targeted keywords to Page 1 of Google, securing top rankings for crucial searches like “hail damage repair Denver” and “hail repair Colorado.”
Additionally, we enhanced their website user experience, reducing bounce rates from 62% to 37%, and boosted their conversion rate to 5.4%, up from the previous 2.1%. On social media, our strategic content and advertising increased their engagement by 180% within 60 days, strengthening their brand presence and trust in the local market.
Overall, Hail Pro Co transitioned from being nearly invisible online to becoming the go-to hail damage repair shop in their service areas, with a digital presence that now drives revenue every single day.
7.8%
Achieved an average CTR
25%
Decrease website Bounce Rate
80+
Monthly qualified leads