About Robinson Law

Robinson Law Offices P.C., founded by Mark and Roberta Robinson, has served clients in Tulsa, OK since 1991, specializing in bankruptcy, personal injury, estate planning, nonprofit, entertainment & business law. While their reputation is strong offline, they lacked a consistent online strategy to attract qualified clients actively searching for legal help.

Challenges Faced

  • Low brand visibility in paid search channels

  • No PPC campaigns optimized for lead generation

  • High cost-per-lead due to untargeted ads

  • Missed opportunities to convert high-intent searches

Services Used:

Our Strategy & Implementation

We launched a targeted Google Ads PPC campaign focusing solely on high-intent legal keywords such as “Tulsa bankruptcy attorney,” “probate lawyer Tulsa,” and “personal injury lawyer near me.” We layered in long-tail keywords via dynamic search ads, built negative keyword lists, and optimized ad copy for click-through and lead quality. We tracked performance using tools like CallRail and implemented lead qualification forms on PPC landing pages — ensuring only densely qualified leads were pursued.

2.5x

more leads

38%

Cost-Per-Lead (CPL) reduced

Results

The Impact We Created

Within just three months, our focused PPC strategy delivered a significant transformation for Robinson Law. The campaign generated a 633% increase in qualified leads, allowing the firm to consistently fill its consultation pipeline. We achieved an impressive click-through rate of 7.4%, outperforming legal industry averages and ensuring high relevance and engagement. Most importantly, we brought down the average cost-per-lead to just $94, making the campaign both effective and cost-efficient. With a strong intake process in place, Robinson Law converted approximately 23% of those leads into paying clients, turning their ad spend into measurable growth.

298%

traffic growth

7.4%

Campaign CTR