About AAA Round The Clock
Based in South Florida, AA Around The Clock Plumbing offers 24/7 emergency plumbing services. Despite their reliable service and strong offline reputation, their website lacked performance, and they had no system in place to drive online leads—especially during high-demand hours.
Challenges Faced
Outdated website lacking mobile optimization and clarity
No consistent stream of inbound leads from online traffic
Poor ad visibility during emergency search hours
Inefficient targeting causing wasted spend and missed opportunities
Services Used:
Our Strategy & Implementation
We started by rebuilding their website with a clean, fast, and mobile-optimized design tailored to their 24/7 emergency service offering. The new site emphasized speed, one-click calling, and clear service information to increase conversions from local visitors.
For lead generation, we launched Google Ads campaigns targeting high-intent keywords like “emergency plumber near me” and “24-hour plumbing service [city name].” We used call-only ads and ad scheduling to target peak emergency hours, and we layered in negative keywords to avoid irrelevant clicks—making every dollar count.
Results
The Impact We Created
Within 90 days, the results were clear. Website traffic increased by 265%, and call volume from paid ads tripled. The new website delivered a conversion rate of 6.1%, a major improvement from the previous 2.4%. On the paid side, we achieved an average click-through rate (CTR) of 7.6%, and reduced cost-per-lead to just $38, significantly below plumbing industry averages. The site’s bounce rate dropped from 61% to 34%, confirming improved user experience and relevance.
3x
Calls
265%
More traffic
